Rabu, 15 April 2009

E-BUSINESS STRATEGY individual assigment chapter 5

E-BUSINESS STRATEGY
individual assigment chapter 5
For a company with which you are familiar with, review the six strategy definition choices.
www.prodirectsoccer.com
prodirectsoccer.com is the World's Largest Online Football Store, this website provide an excellent and unique service to the professionals, with the most comprehensive choice in Football Boots, Goalkeeper Gloves, Footballs, Football Equipment, Football Kits and Teamwear, Replica Football Shirts, Football Trainers, Football Accessories, Football Clothing, Training Wear and Base Layer ranges available today.

1)E-Business channel priority
The strategic channel that prodirectsoccer.com use is click’s which means all transaction and customer service is conduct online. It also help the company to reduce selling cost by selling through the internet channel.

2)Organizational restructuring and capabilities
By using the strategic partnership prodirectsoccer.com have built valuable relationships with the leading global football brands. This enables prodirectsoccer.com to bring to customer the latest, most exciting and innovative Football Boots available anywhere.

3)Business, Service, and Revenue model
•Business and revenue model
By selling football shoes and equipment from trusted and famous brands like Nike, Adidas, Puma, Mizuno, Umbro, Mitre, Under Armour etc.

4)Market Place Restructuring
prodirectsoccer.com is a direct seller controlled website, they don’t use intermediary to do the transaction with customer

5)Market and Product Development Strategies
•Product development strategies
Is to satisfied the football lovercustomer with practical method of buying and always update with the football news.

6)Positioning and Differentiation Strategies
•Product performance excellence
Customer can create/customize the product
•Price performance excellence
Offer many cheap and discounted product
•Relationship excellence
Free prodirectsoccer news by only subscribing your emails and customer can request a catalog

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